Wednesday 18 December 2013

“Invisible threads are the strongest ties." Friedrich Nietzsche

“Invisible threads are the strongest ties." Friedrich Nietzsche


By Ian Jackson Business Network Member ~ Website Design

Go To Web


In this week’s 10 minute network presentation Ian Jackson of Web design company “GoToWeb” discussed the benefits of having an effective and working website for your business. He highlighted how this along with networking your business are a killer combination attracting new business opportunities and creating more income while in turn creating a better presence on the web.

Ian stressed how mobile devices are now driving our internet browsing habits. We can all relate to this, nowadays most business owners are closely attached to their iphone, tablet or mobile device, allowing them to be connected to potential opportunities and keeping up with business as well as networking and what’s going on in their area of expertise. Google analytics figures inform us that as much as 50% or more of the traffic to many websites is either via a smart phone o mobile device.

This round the clock connection to business and the internet means by extension we are becoming a lot more discerning in what we view and how long we view it for. Google highlight that if a site or link does not open in less than 5 seconds now people will turn off, return to the previous page and hit a further link. So it’s competitive to say the least.

Having a responsive site means you are in the competition, are professional and up to date and take into account customers feelings when they click the link to your site. This also means that potential customers will most likely view what you offer and consider you for business.

Ian went on to stress that mobile and PC devices can produce different views of the same content. He also underlined that figures suggest that the mobile visitor can spend half the time on a lot less pages that when viewing on a PC.

Having a call to action is vital on any website but even more so now with immediacy and making sure business contacts can find you means having your maps and locations up to date. Ian stressed that every business now needs a responsive website further highlighting that the life of a web designer is one that comes in contact with anyone from a carpet layer to a professional services company.

So if you need a professional website service savvy with today’s requirements call Ian on “Go to Web” today.

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